Velkommen to the Troll Capital of the World®
Our charming village invites you to explore whimsical, larger-than-life troll sculptures scattered throughout the town. Rooted in Norwegian heritage, these trolls bring a touch of magic and folklore to Mount Horeb, delighting visitors of all ages. As you stroll through town, discover unique shops, local eateries, and the enchanting trails that make this village a one-of-a-kind destination. Come meet our trolls and experience the heart and heritage of Mount Horeb!
Mount Horeb's Troll Map
Well, in the 1939, the Cave of the Mounds was discovered on the Brigham Farm in neighboring Blue Mounds. When the earth opened up, trolls sprang forth! They made their way to Mount Horeb and quickly fell in love with the jewels and gems of our community – that is the beauty of the rolling hills, the fertile soil, our unique small businesses, and our friendly residents. They liked Mount Horeb so well that they settled here and now stand guard over those gems that continue to make our community special to this day.
In the mid-1980s a Hwy. 18/151 bypass was built around Mount Horeb. Village businesses were very concerned about the negative economic impact the bypass might cause. Memories of the troll spotting truckers sparked a great idea and the troll theme emerged.
Resident woodcarver, Michael Feeney, the Troll Carver of Mount Horeb, was asked to create carved trolls by Village officials who were impressed with his work and soon more trolls had a life and a home! As more trolls were erected on Business 18/151 it became known as the “Trollway.” The slogan, “Take the Trollway through Mount Horeb” was developed for highway signage and other marketing campaigns.
Our carved trolls are known to relax while watering flowers, tending chickens, playing music or just plain ol’ hamming it up for your viewing pleasure! Over the years Mike has created many life-sized whimsical trolls along our historic Main Street. Check out his work at WoodenChicken.com. Now, new trolls by other area carvers are helping to populate the Trollway for visitors to enjoy. Mount Horeb also has its very own living troll, Jorgen, who can be found at many festivals throughout the year!
What's the deal with the trolls in Mount Horeb?
Ok, but what's the real story?
Where do the trolls live?
the trollway!
Welcome to the heart of the Troll Capital of the World. Historic Downtown Mount Horeb blends small-town charm with a vibrant, walkable Main Street, lovingly known as "The Trollway," filled with locally owned shops, cozy cafés, galleries and gathering spaces.
Here, century-old buildings house modern makers. Hand-painted trolls peek out from storefronts. Seasonal window displays turn sidewalks into experiences. And whether you're hunting for the perfect gift, settling in for lunch, or simply strolling with a coffee in hand, you'll find something that makes you want to linger a little longer.
